Anthonys blue header-01
Anthonys blue header-01
Anthonys blue header-01

Our Roots

Anthonys Blue began as a tribute to Lindley Anthony Chami, a gifted designer whose love of fabric and meticulous craftsmanship shaped the original label. Trained in design after pausing medical studies for a life-changing transplant, Lindley built a small Cape Town boutique where he designed, cut patterns, and created every design himself. After Lindley’s untimely passing we continued the label with his family’s blessing, keeping his original label, and branded hangers as a promise that every Anthonys Blue linen piece carries the same care, authenticity, and quiet elegance he stood for.

Dedicated to Lindley: “The world may forget you, when time passes by, but God will remember… and so will I”

100%

PURE LINEN

About our Linen

Linen is the natural choice for sleepwear and bedding because it feels both indulgent and practical. Its open weave lets air circulate so you’re wrapped and cosy without overheating while naturally regulating temperature to feel warm when it’s cool and cool when it’s warm. It softens and becomes more luxurious with every wear and wash, is naturally hypoallergenic and gentle on sensitive skin, and helps reduce bacterial buildup so bedding stays fresher between washes.

Linen is often called a super fabric, prized for its high vibrational quality and reputation as a healing, health‑focused material. Made from flax fibres, it combines sustainability with natural antimicrobial properties that historically made it the fabric of choice for bandages and hospital linens, and today it’s valued for harmonising the wearer’s energy and supporting wellbeing.

Why Choose 100% Linen?

  • Sustainable and timeless: flax is a low-impact crop and linen garments last for years, not seasons.
  • Made to be used: our duvet covers, pillowcases and robes are crafted to improve with age, becoming softer and more comfortable over time.

  • Everyday luxury: effortless elegance that performs, beautiful on the bed, forgiving in care, and kind to the skin.

"The Truth in the Thread: How to Spot 100% Pure Linen"

Texture & Slubs

Look closely for slubs - small, irregular bumps in the weave. These are natural imperfections found in linen and not in synthetic blends.

Wrinkle Test

Linen has low elasticity and wrinkles easily. If the fabric creases naturally and doesn’t bounce back, that’s a strong sign it’s genuine linen.